The Future of MARKETING is Here
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About Me
WORK EXPERIENCE - INDUSTRIES
product management
brand management
digital media
marketing strategy
communication strategy
event management
clients
testimonials
contact
this is me
Well-traveled Vancouverite with experience living and working in multiple countries - diversity and curiosity is what inspires my work. I enjoy to do research and solve complex problems, while hunting for captivating stories along my journey. I love all things colour and art. My inspiration comes from a melting pot of varied sources: from famous artists such as Keith Haring and Edward Hopper to mixed cultures, Thai food, vanlife, National Parks, and more.
I can easily adapt to any role and environment. I embrace challenges, enjoy trouble-shooting and welcome individuality.
Copy Writing
Social Media
Event Management
Branding
Data Analysis
Design
MY PASSION
I am a marketing guru & brand revolutionist.
I am passionate about understanding customer behavior and creating an optimized experience that eases pain points and brings joy. At the same time, I bring a data-driven approach to building products, using data and analytics to gain insights into user behavior and make informed decisions that drive growth.
THREE FUN FACTS
I speak five languages fluently.
A polyglot is a person who speaks multiple languages. "Polyglot" originates from Greek which means "many tongues."
I run a vanlife travel blog on the side.
II have visited 33 countries so far, and driven 18,000KM in 23 weeks through Canada & USA in 2023.
I love museums.
Museums inspire me. Museums are great for research and to learn about history. My favourite museums are Musée d’Orsay & MOMA.
industries
Gin & Pink Marketing Agency (2020-ongoing)
Owner, Head of Product & Communication
Creative, Media & Advertising
Canada
Luminator Technology Group (2018-2019)
Head of Marketing & Communication EMEA
Information Technology & Manufacturing
Germany
Zur Rose Group (2016-2017)
Digital E-Commerce Manager
Pharmaceutical & Retail
Switzerland
SIX Swiss Exchange (2014-2016)
Senior Events & Sponsoring Manager
Finance & Economics
Switzerland
Ernst & Young (2011 - 2013)
Senior Marketing Programs Manager
Financial Services
Switzerland
A&R Events (2005 - 2014)
Owner, Senior Events & Wedding Planer
Hospitality
Switzerland
AON France (2020-ongoing08 - 2011)
Marketing Communications Executive Europe
Professional Services & Consulting
France
CASE STUDIES Overview
PRODUCT MARKETING
MARKETING MANAGEMENT
DIGITAL MARKETING
BRAND MANAGEMENT
COMMUNICATIONS
EVENT MANAGEMENT
CASE STUDY 1 - PRODUCT MANAGEMENT
MSET Software SAAS -Luminator Technology Group
TASK
Position new product, develop product launch strategy, deve-lop user and buyer personas, create marketing programs, campaigns and sales collateral.
CHALLENGE
Software is not compatible with all interfaces sold by newly acquired companies. Additional plug-ins, solutions and equipment required.
PROCESS
- GTM and growth strategy
- Research
- Buyer Personas
- Data Analysis
- Product Management
- Marketing Programs
- Campaign Management
- Email Marketing / SEO
- Digital Marketing
- Public Relations
- Event Managment
RESULT
The initial product launch proved to be challenging, buyers immediately came back with suggestions for product improvement. Product differentiatiors were included in marketing materials. Customer engagement and client satisfac-tion survey established and report suggestions prioritized. Compelling storytelling and visuals from clients used.
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CASE STUDY 1 - Product management
Videos & Visuals
MARKETING MATERIAL
- Reports
- Sales collateral
- Training material
- Brochures
- Corporate video
- Email campaign
- Product sheets
- Case studies, white paper
- Press Release, ads
- Events, webinars
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CASE STUDY 2 - BRAND MANAGEMENT
Luminator Technology Group
TASK
Create an umbrella brand, CI/CD and website for 10 brands in Europe. Relaunch existing products. Launch campaigns and social media.
CHALLENGE
Every brand has its own CI/CD, strategy and customer base, unique CRM systems, languages and messaging.
PROCESS
- GTM and growth strategy
- Research
- Buyer Personas
- Data Analysis
- Brand Management
- Marketing Communications
- Product Management
- Campaign Management
- Design
- Content & CopyWriting
- Digital Marketing
- Social Media
- Public Relations
- Event Managment
- Advertising
RESULT
LTG EMEA now has a new GTM strategy, a revised logo, brand new website where products and services are represented. The newly created CI/CD and product descriptions including rendering/photography lead to new sales collateral. Social media channels and content created. Numerous marketing & product campaigns launched.
It was so successful, that global copied website content, sales collateral and event format. All data entered into Salesforce.
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CASE STUDY 2 - brand management
Video & Visuals
MARKETING MATERIAL
- LTG EMEA Website
- Brand Identity
- Revised logo
- Reports
- Sales collateral
- Training material
- Brochures
- Corporate video
- Email campaign
- Product sheets
- Displays & infographics
- Trade show booth
- Social media channels
- Case studies, white paper
- Press Release, ads
- Events, webinars
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CASE STUDY 3 - Brand management
Cookies by Kat
TASK
tart-up company with a first logo draft in need of branding and social media strategy.
CHALLENGE
Determine marketing objectives, budget, competitive analysis, define target audience and UVP, content creation, KPI’s.
RESULT
Creation of website and social media channels, including branding, photography, logo and messaging.
PROCESS
- Research
- Strategy
- Marketing Management
- Brand Management
- Social Media Management
- Design
- Content & CopyWriting
marketing material
- Logo redesign
- Website
- Displays & info graphics
- Trade show booth
- Social media accounts
- Sales material
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CASE STUDY 4 - DIGITAL MEDIA
ZUR ROSE
TASK
Design and generate targeted content and campaigns, nurture email campaigns to drive high-quality marketing qualified leads and display advertising
CHALLENGE
Set-up lead generation through Paid Media (Google, Bing, Facebook Ads), SEO, in order to meet newly set KPI targets
New segment - doctors and health centres.
PROCESS
- GTM and growth strategy
- Research
- Buyer Personas
- Data Analysis
- Marketing Communications
- Product Management
- Campaign Management
- Content & CopyWriting
- Digital Marketing
- Social Media
- Advertising
RESULT
Brand new digital campaign strategy for client segment. Monitor campaign performance and provide regular reports to new clients (doctors and health centres), highlighting key metrics and insights.
Created displays for the doctors office to showcase to walk-ins new products and order procedure.
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CASE STUDY 4 - DIGITAL MEDIA
Visuals
MARKETING MATERIAL
- Sales collateral
- Training material
- Brochures
- Email campaign
- Product sheets
- Displays & infographics
- Social media campaigns
- Advertisement
- Events, webinars
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CASE STUDY 5 - marketing strategy
Lumos Anima
TASK
Start-up company in need of marketing, branding and communications strategy.
CHALLENGE
Determine marketing objectives, budget, competitive analysis, define target audience and UVP, content creation, KPI’s.
RESULT
Creation of new website, inclu-ding branding, photography, logo and messaging.
PROCESS
- Research
- Strategy
- Marketing Management
- Brand Management
- Social Media Management
- Design
- Content & CopyWriting
marketing material
- Sales material
- Educational videos
- Social media channels
- Displays & info graphics
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CASE STUDY 6 - communication plan
Over Egypt Tours
TASK
our operator in need of communications strategy and rebranding.
CHALLENGE
Competitive analysis, UVP, content evaluation and creation, gathering testimonials from FB, Tripadvisor.
RESULT
Created new content for website and campaigns, social media and advertising.
PROCESS
- Research
- Content & CopyWriting
- Campaign Management
- Digital Marketing
- Social Media
- Event Managment
- Advertising
marketing material
- Sales material
- Educational videos
- Social media channels
- Rebrand website
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CASE STUDY 7 - EVENT MANAGEMENT
SIX SWISS EXCHANGE
TASK
SIX will attend global trade shows to promote listing options. Rebrand and update current material. Create invitations / campaigns for prospect clients and existing ones.
CHALLENGE
Customers/potential clients on different CRM’s. New York Stock Exchange, London and Shanghai are well known stock markets. How can we attract companies to launch their IPO’s in Switzerland. Benefits of Swiss market place?
PROCESS
- Research
- Data Analysis
- Brand Management
- Campaign Management
- Design
- Content & CopyWriting
- Public Relations
- Event Managment
RESULT
The marketing collateral was successfully rebranded. Several email campaigns launched to invite prospects to Switzerland or trade shows. Promotion gateway to global financial markets. Four IPO’s listed in the first 3months after campaign launch. Switzerland Tourism and SIX Swiss Exchange connection established and have future engagements scheduled.
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CASE STUDY 7 - event management
Visuals & Design
MARKETING MATERIAL
- Website rebranding
- Reports
- Sales collateral
- Brochures
- Email campaign
- Product sheets
- Displays & infographics
- Trade show booth
- Case studies, white paper
- Press Release, ads
- Events, IPO’s
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CASE STUDY 8 - event PORTFOLIO
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- Alumni Events
- Award Ceremonies
- Concerts
- Conferences
- Corporate Events
- Field Marketing Events
- Fundraiser & Charity Events
- Gala Evenings
- In-person, virtual & hybrid
- Live Events
- Private Events
- Public Events
- Recruiting Events
- Road shows
- Sales Kick-offs
- Sponsoring Events
- Team building Events
- Trade shows and Expos
- Trainings
- VIP Events
- Webinars
- Weddings
Clients
TESTIMONIALS
VALÉRIE s, aON fRANCE
Annick knows how to easily navigate needs and expec-tations of different stakeholders
iGBAL K,. ERNST & yOUNG
Annick's aggressive marketing strategy helped drive up the figures quickly. Data-Queen!
URS W., SWISS EXCHANGE
Her organizational and mana-gement skills are exceptional. The attention to detail is remarkable.
bIRGIT P., eRNST & YOUNG
Annick successfully lead highly visible projects and marketing programs across business units in Europe.
iNA d., LUMOS ANIMA
Annick is the Mozart of effective strategies and creative communication
CHRISTOPH I., LTG
She is extremely driven, highly pro-active and a creative visionary.
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Let's start a conversation
613 710 2420
AERUEDI@GMAIL.COM
